5 Steps to Great Print PlanningPosted: November 18, 2016
Most successful printing projects don’t happen by accident. They start with a good plan. Here are 5 steps to ensuring that everything goes smoothly and on budget.
- What is the goal of the printed piece?
Is the goal of the piece to entertain or inform? To impress? Your marketing goals influence the design and quality of the piece. Certain ideas may have a significant impact on turnaround or cost. For example, some binding options can take extra time, and certain trim sizes might incur extra expense. Paper choices can also affect the project cost and turnaround time.
- Who is the audience, and how will they use the piece?
If you are designing a flyer for a theatrical opening, it will look different than one promoting a rock concert. People read a book differently than they read a poster. Before setting anything in stone, talk to us to determine how your design decisions can affect the project budget and schedule.
- How many suppliers are involved?
Take into account the schedules of any outside service providers. For example, if you are using a freelance illustrator or label designer, you need to take his or her availability into consideration. If you’re adhering a label to a bottle, you need to work with the bottle company to ensure that the bottles are available when you need them.
- When does the piece need to arrive?
Always plan backwards from the delivery date. It’s particularly important to involve us in this part of the planning process so we can schedule your project. Because we juggle many jobs at any given time, your project needs gets to press in time to meet your deadline. If not, your job may get rescheduled behind other jobs, and especially if those jobs are large or complex, that can affect its mail or delivery date significantly.
- How much “fudge” do you need?
Finally, you need to incorporate “fudge factor.” Always add in buffer time to accommodate slippage in the schedule. The larger the project, the more buffer you will need.
The moral of the story? Good print planning starts with communicating early—and often.